A strong brand is a business critical element in presenting a professional image to the outside world and helping to both establish and promote credibility and trust. It is the identity that sets you apart from any competition and represents your underlying personality and values as an organisation.
It could be strongly argued that people aside, your brand is your businesses most valuable asset and is in many ways the driving force behind it. To define it further one could say that your brand is an idea in the minds of your staff and customers and that idea in turn is formed by what you say (marketing) and what you do (operations)”.
How we work
Before any project starts, we sit down and ask the question, ‘What does your business really need?’.
You may have an existing website or want a total refresh, but we take it two steps back. Do we need to re-design the site?
Do we need to replan the pages, information architecture and customer journey’s to deliver the most user friendly experience?
Do we need to build micro sites for specific market sectors to attract higher quality leads?
Your customers are all around, and waiting for you to make the first move. We create strategies that work in tandem with all the understanding we now have of your business:
- Search Engine Optimization
- Pay-Per-Click Advertising
- Digital Advertising
- Inbound Marketing
- Content Marketing
These are the key drivers for getting customers onto your website. With a clear strategy, your business is now ready for NeekWeb to start the development and delivery of your website and marketing.
So the understanding and analysis is done, we’ve created a clear strategy, let’s get to work on the development of the website.
By clearly setting out a production timeline our designers and developers will build a website that is totally cohesive with the marekting plan that will be launched once the website is live
By using the latest design trends, creating fluid user experiences, seo-savvy and engaging content, specific landing page layouts and custom calls to action, your new website is now ready to become a lead generation juggernaut.
Handle with care
For most companies, there comes a time when a brand needs to be refreshed to stay relevant and appealing. Whether your services have evolved over time or design trends in your industry have changed, we’ll work with you to get under the skin of the business and breathe new life into your branding.
We handle your brand with care, building on the image and reputation your customers have grown to love whilst adding fresh appeal.
A logo is just the beginning. From there, we can help you to shine through website design, brochures, business cards and even fully branded social media profiles.
Following the creation of a new marketing strategy or understanding of your current strategy we can work on a marketing communications plan. This will detail the ‘what’, ‘how’ and ‘when’ elements for each of your target markets, products or services and look in more detail at communication channels, budget planning and results measurement.
Our team offers a full marketing service in-house and we are able to provide all the expertise and support you would expect from an internal department with the added bonus of up to date expertise across multiple marketing channels and emerging technologies.
Contact us today and see how we can help you plan and implement your marketing strategy successfully, we’d love to hear from you.